“随着传统电信公司朝着将互动和娱乐内容整合到其提供的服务中继续取得积极成功的进展，内容日益成为其优先考虑的事情，”国际工程协会副会长Tom Costello评论说。“我们期待下个月于北京举办的宽带世界论坛亚洲会议上电信公司、内容拥有者和供应商能有宝贵的沟通机会。”

    宽带内容论坛将有内容开发最前沿的行业管理人员参加。本次论坛将为一系列发展提供教育、信息、洞察及解决方案，这些发展对应用软件及内容开发商、服务提供商、无线有线和本地交换电信公司、系统和解决方案提供商以及互联网服务提供商来说都极为关键。会议议题包括用户创造内容、交友、数字版权管理、移动宽带、IPTV、数字家庭、广告、游戏、促进收入应用软件和服务，以及内容交付策略。

    Costello先生进一步评论说：“因为电信公司很久以来一直都在给传统有线业务寻求可供替换的收入流，很多公司都在指望四网融合以便通过聚合网络减少客户流失，提供客户需要的服务。本次新论坛就将向他们准确展示如何来做。”

    作为宽带内容论坛的一部分，国际工程协会将举办以下会议 ：

    New ICT Enterprise Services
    Chair: Feng Zuo, Deputy Chief

    Getting a Handle on the Runaway Traffic Jam
    Chair: Wayne Cullen, Senior Manager, Product and Solutions, Marketing, Service Provider Marketing, Cisco Systems

    Social Networking on Mobile and on the Web: Content, Communications, and Monetizing
    Chair: Rex Wong, Chief Executive Officer, Dave.TV

    Bridging TV and Broadband: Strategic Relationships – Advertising, Technology, and Content
    Chair: Peter Lee, Vice President, Business Development New Technology, The Walt Disney Company

    Evaluating Rights and Licensing in an Exploding Cross-Platform Distribution Universe
    Chair: Xavier Levasseur, Asia-Pacific Director, Software and Technology Solutions, Thomson

    DRM Implementation in Media and Entertainment: Standardization to Technology Strategies
    Chair: Steve Oetegenn, Chief Sales and Marketing Officer, Verimatrix

    The Business Potential of Games on Demand
    Chair: Yoav Tzruya, Chief Operating Officer, Exent Technologies

    Content in the New Media Age
    Chair: Liu Nanjie, Chief Technology Officer, Asia-Pacific Global Marketing, Huawei Technologies

    Games – Crossover into Music, TV, Cable, Broadband and Movies: Custom Branded Experience
    Chair: Joshua Hong, Chief Executive Officer and Founder, K2 Networks

    Personalized Consumer Media: Broadband to Blogs, Podcasting and Social Networks
    Chair: Shane Snoke, Senior Manager, Creative Relations, Buena Vista Motion Pictures Group

    The PVR, DVR VoD: A Disruptive Market Force: Consumer Adaptation of Technology
    Chair: Sean Badding, President and Senior Analyst, The Carmel Group

    Vlogs and Video Aggregators: Next-Generation Entertainment and Journalism
    Chair: Sandy Aitken, Worldwide Telecoms Partner, Global Business Services, IBM

    Mobile Commerce and Content: The Web, Search and MVNOs
    Chair: Jim Warner, Vice Chairman and Chief Strategist, TeleManagement Forum

    User-Generated Content: Internet and Communications Transformation
    Chair: David Kennedy, Senior Analyst, Asia-Pacific Region, Ovum

    为教育项目锦上添花的是宽带世界论坛内容论坛，在展厅展示技术解决方案。内容提供商也将有机会直接学到如何从技术立场将其内容带给这些服务提供商。